As a female hostess and as a male host, many responsible tasks await you at trade fairs. From the information desk and the accreditation of guests, journalists, but also speakers to exquisite catering, support at the trade fair stand, in sales talks, but also in promotion to the classic walking act on the street, with flyers. Of course, there are also often jobs in the VIP area, e.g. in guest care. The job is therefore very varied and accordingly hostess jobs must be selected with great care. Professional and experienced personnel is therefore very important for events, congresses, but also for galas. We as an agency therefore always pay attention to the highest quality standard. Our focus is on experience, personality, motivation and ambition. Because not only the punctual appearance on the day of the fair, or at the graduation action itself, but also the positive thinking, as well as sociability belong to the firm component of this job.
If you are looking for experienced exhibition staff to take care of your guests, talk to customers, or provide sales support, we can help you with planning, organisation and subsequent travel coordination. Contact our agency today!
There are different tasks for hostesses and hostesses, each of which brings with it individual challenges, but also requires skills. We want to take a brief look at the individual areas and tasks.
Info counter / Accreditation
The information desk is the place where customers come to you for the first time with an active demand. It is about information, products and information material. Depending on the situation, a sovereign decision must be made quickly. Accordingly, the staff must be friendly and communicative. Spontaneous questions and situations must not be a challenge, here friendliness is the A&O.
For the staff at the information desk, it is advisable to provide training material in advance so that the hostesses and the host can prepare themselves ideally for their job and score highly informed points with knowledge on the subject. The staff at the information desk will provide you with extreme support, especially when it comes to specialist topics, e.g. tradesmen, the food industry, but also beauty products, if the preparation in the form of training or information material is right. Of course, as a hostess agency we take care of the perfect preparation. When booking in advance, allow sufficient time for your staff to familiarise themselves with the event, especially if it is one of the largest trade fairs in Germany.
The larger the trade fair, the greater the number of guests and visitors. Accreditation at the entrance area is therefore a central component of many major events. Concerts, fairs, but also events in German cities are an absolute magnet for visitors. The accreditation staff must work very carefully, as of course one or the other will also try to gain access if they do not have a valid ticket or are not on the guest list. Nevertheless, the staff must always remain friendly. Even if the rush becomes extremely high shortly before the beginning of the event, the hostess or the host must not get out of concept. The accreditation also receives guests in initial contact. Regardless of whether they are visitors to the trade fair or conferences, specialist press and media personnel and VIP guests, everyone must always be treated with courtesy. In particular, representatives of the press and media experience their first moment of visit here. A decisive moment, also for later reviews in online magazines and print media. Again, the more professional the staff’s behaviour, the more satisfied guests are with the initial contact and the smoother the process will be.
Catering is one of the topics of conversation among the guests at many events. No matter how informative the lectures may be, no matter how multimedia the stands may be, if there is something wrong with the food or if there is a lack of drinks, visitors quickly feel uncomfortable.
Especially when it comes to distributing snacks at Catering On-The-Fly, the staff needs to have a good feeling for the spatial distance. Who was served? Which area has not been visited for a longer period of time? Not only on-the-fly catering, but also stationary catering requires professional service personnel, ideally with previous experience in gastronomy. Food is a matter close to the heart and guests often have questions. Of course it helps to smile nicely, but it also needs eloquence to avoid the question if you don’t know, without the visitor not feeling taken seriously.
Our catering service staff are well versed, have gastronomic experience and are very friendly people who will make your stay more enjoyable for you.
- Guest service, catering on-the-fly
- Stationary catering and friendly service
For high-quality presentation at trade fairs, e.g. in the automotive industry, models are needed for the presentation. Model hostesses are very close in size to the classic fashion models known from catalogues and advertising. Her great talent is not only to convince with words, but also with gestures and facial expressions! While press representatives take photos, their own social media manager shoots for Instagram, or Facebook, they direct the focus through elegance, but also through wordless beauty to 100% on the product. Therefore model hostesses are booked for the presentation of new products, innovations, but also services. Here, too, experience counts, because only through frequent feedback can you learn how to improve your job and product presentation.
Image transfer is a big buzzword here. At events the crowd among the guests is also very large. If something is to be spectacularly staged now, it needs the support of human emotionality, which is best transported by people during the presentation. A positive image changes from model to product. Just think of a classic new dietary supplement. The product packaging alone will not attract much attention. However, when the box is presented by two athletes, with a very attractive appearance, and carried to the middle of the stage, the attention is immediately there and the guests transfer the image of the presenters to the product. This is what makes the marketing of products by people so attractive. Many rely on Ambassadore brands, prominent people for presentation, others on fair hostesses.
Our agency will help you to find the perfect model hostesses for the presentation, the exhibition stand or the information desk. Professional hostesses, experienced and always friendly and highly motivated! If you have any questions, please contact us.
Promotion & Marketing Tasks
The marketing of products through promotional campaigns is very important. Recommendation marketing, live marketing, all these are important keywords when it comes to marketing products and services. In particular, live marketing, which means promotion from person to person is alongside modern marketing methods to strategies, such as social media or even influencer marketing, still one of the major channels for business. In the city centre, in front of the shopping centre or directly in the store, the concepts of the agencies and the individual companies are as varied as the products themselves are.
In the area of promotion, the communication factors are the most important for hostesses and hostesses. Who likes to talk to people, likes to learn something about people and likes to sell things, is exactly right here! Promotion Tasks are scattered from the beginning of the product, often even long in advance, up to the market launch and, of course, even after years of promotion campaigns are still conducted for individual products. They therefore accompany companies on a permanent basis. Many of our customers therefore rely on hosts and hostesses with whom they have already had very good experiences. As a hostess agency we also try to bring together jobs and clients on a regular basis. This benefits both sides, as the time required for induction and training, especially for specialist products and services, is considerably shorter. Of course, this time saving also saves a lot of money. In addition, the hosts and hostesses know the subject so well that they deliver strong performances at information stands, at the entrance to the store or even in the city centre. That’s why it’s worth it for you as a company to rely on a hostess agency that not only finds new talent but also ensures that sales increase with regular structures.
Anyone who is involved in promotion and marketing will sooner or later also be on the road live. This particular area is called the Walking Act. The classic mascots are known from various Hollywood films, e.g. people dressed up as hot dogs, chickens or giant muffins. From this form to classic stand marketing, in which information is passed on to customers and contact data is collected. As a walking act, one is constantly on the move, in many districts but also in different cities. Jobs often drag on over a longer period of time, especially for students a great way to earn a bit of money on the side. You are constantly in contact with other people and learn something new over time.
Contrary to the Walking Act which is on the way in the cities, many jobs are also in the area of VIP Hostess or VIP Hosts. They are especially booked by customers to entertain guests, to entertain them during waiting times, or simply to guide them through the city.
VIP Hostess means that the focus is on individual guests, not on a large number of visitors. Actors, well-known musicians, greats from industry, fashion dealers, designers, business bosses, authors,… Those who travel frequently usually live in a hotel. So that guests feel at home, it is always advisable to have another person ready to take care of the guests. While waiting times arise, individual attractions in the vicinity can be visited, e.g. places of interest. At the trade fair, however, it can also be just a matter of small things that make the visitor feel at home, such as getting drinks and snacks. Of course, time management is also often part of everything, so that everything runs smoothly and the focus is on the organisation and satisfaction of the visitors.
As a VIP hostess you accompany individual persons as well as larger groups, e.g. business delegations. In particular, if they do not speak the local language, guests are very happy about a local person who will help them find the right restaurant and even with small everyday communication. The job is very demanding because the guests usually have a very high position in many areas. They speak different languages, are experts in business, or even recognized stars and artists. Accordingly, one must behave towards the guests and embody one’s own behaviour with training and practice. Accordingly, as a hostess you need not only a lot of experience, but also a lot of affinity in dealing with guests.
Having looked at the different tasks of hostesses, we now take a close look at the skills you need to be a hostess if you want to work for first class and international clients.
Sales consulting and customer talk
The be-all and end-all and the central task in your job as a hostess is marketing. Marketing in the context can always have different objectives, from brand awareness, to direct product sales. Of course, there are also phases, e.g. the collection of contact data for the further sending of information, or later by targeted calls of the own consultants. This not only requires skills in sales, but also in communication and customer communication.
- What look does one cast on a guest approaching?
- How to greet the guest who is just coming up?
- Ye by type and answer, how does the conversation continue?
- By what means do I reach my goal?
- At what point of the conversation do I decide on the continuation, or the friendly termination?
As a professional hostess and as a professional host, you have to be able to assess these questions and situations within a few moments and, of course, handle them professionally. No theoretical books, or prepared guides, the experience and the own ability help you to make them.
In particular the selection of the persons, i.e. the selection according to abilities, is one of the central task areas in management for us as a hostess agency.
Professional and experienced
Theoretical knowledge is not very useful in direct communication. Who simply learns sentences or whole sentence parts by heart, has already lost. Especially in sales talks, but also in classical customer communication, a lot revolves around emotional awareness. How do I react to a certain type of person? How short are my sentences or how long should they be knitted? Does my counterpart make quick sales decisions or does he or she think longer? Only through experience and many encounters with different types of clients, in age, interests but also in the way they communicate, professional staff train. If you have your own talent, you can quickly make it far and not only to many jobs, but also to many regular customers. Especially regular customers distinguish you as a host and hostess, because you prove the professionalism but also that you can perform and deliver performance.
Experience, professionalism, that is absolute duty. As a hostess, you need passion above all. As in any profession, you flourish primarily through motivation. Those who love their job will always perform better. That is why the aforementioned and motivation is so important. Especially in conversational situations with customers, with direct eye contact, it is easy to see whether the service staff really supports the product or is only there for the money. To support a product does not mean to use it yourself, but it means that you have dealt with the product in detail and know and understand its advantages. Only those who stand behind the product can market it optimally and, of course, transport the central advantages, even within short discussion situations, e.g. at the trade fair stand.
Our model agency is characterized by a familiar environment. Why do we attach so much importance to a family environment in our philosophy? If you want your job to radiate friendliness and motivation, you need good role models. That is why we as management make every effort to be role models in the areas of motivation, ambition and friendliness. The employee and staff under pressure will not reap any effective sales talk. Of course, we also make sure that our customers have a professional background and are motivated for their own product.
National and International: Multilingual
Today, multilingualism is not an exception but the rule. Trade fairs have become international, Chinese visitors, American visitors, European visitors but also African visitors. Often 100 different languages meet at trade fairs, as a hostess it is of course advisable to speak the important and central ones. The national language, English but also at least one or two foreign languages. This way you can get even better hostess jobs! Of course, you can earn more money accordingly, because those who bring more skills to the job will get more challenging tasks.
Not only the language is important, for many industries and areas also the look and the appearance counts. If, for example, you want to sell products to buyers from the Middle East and at the same time have hostess staff with similar origins at your stand, you will quickly gain the sympathy of the visitor. Of course it is the same with the French and the French speaking hostess but also with the visitor from China and the Asian hostess with perfect Chinese. In this way, national borders can be crossed more quickly. Of course, as a hostess agency we also pay attention to the visitor structure and adapt our hostess selection accordingly.
After the many skills you have to bring along as a hostess, there is of course also the factor of attractiveness. Attractiveness works in all media, whether in TV shows, advertising posters or on the Internet. Of course, the attractiveness of hostesses and male hostesses is no different at trade fairs and congresses, it makes a big difference and is therefore also a decisive criterion in the selection of hostesses.
Attractiveness has its own measured value for each industry. For example, those who make beauty products for men will need a different type of home than those who make nutritional supplements. The furniture fair will need different people for the target group family than the gala for the film prize. Whether catering staff or attractive VIP hostesses, we will take care of the perfect personnel plan for your event!
Placement management means more than just the simple planning of jobs. The mediation already begins with the first contact of you as a customer. First we discuss all important details and go through with you step by step whether everything has been considered. Caution is always better than indulgence! Of course, this is also the case when planning trade fairs, congresses and concerts. Therefore, we first discuss all important factors and variables with you. The next step is to create the perfect portfolio, our selection of suggestions for your hostess jobs. We will then discuss the perfect staffing plan with you and take care of travel, accommodation and transport if required. Of course, the right preparation for hostess jobs is also included. This includes not only items such as outfit, styling and shoes, but of course also the exhibitor’s own familiarisation with the material as well as arrival and departure times and important contact details on site.
The work of our hostess agency starts much earlier! Already in the selection process of hostess applications, our scouts attach great importance to inviting only the best of the best. The selection process is very hard and extensive. As a rule, only two out of every 100 applicants are invited for a performance. This already shows how selective the selection in our hostess agency is so that we can provide our renowned and international clients with the best talent. Afterwards, however, it also goes on to structure and briefing. Basically the tasks of our hostess agency lie in the planning of jobs for clients.
Berlin, Hamburg, Cologne, Düsseldorf, Munich or Frankfurt am Main. In order for planning to run perfectly, remember to send all the important information about the upcoming job as soon as you make contact with us. This includes not only the number of people booked but also various factors such as time, arrival and departure, daily working hours and break times. We continue with the more precise definition of the hostesses. Here it depends on different things, from the own language talent, i.e. the number of spoken languages up to hair colour, size in addition, stature and age. The more precise the definition, the faster a selected selection can be made. In addition to these parameters, there is also knowledge, e.g. when it comes to special broken or industries. Does your staff need a little prior experience or not? You should therefore summarize all the important parameters for the posting in advance. So you can quickly and easily choose the best sedcards.
By specifying the exact booking parameters you will get your selection quickly and easily. The selection usually includes more personnel than you need, so that you also have the possibility to select the preselection even more precisely. As a rule, the sedcard includes the name, the most important measurements in terms of ready-to-wear clothing and body size, as well as a wide range of visual material. You receive the Sedcard as an image file, so you can open it directly from all end devices, whether smartphone, tablet, notebook or computer. You can also print the sedcards and compare them with each other, e.g. at a team meeting. After you have made your selection, you can send the final selections back to us.
Our hostess agency now takes care of the travel planning and organization of the staff. Especially if the fair does not take place in one of the big cities or the event is not at one of the central locations, hostesses and hosts have to arrive. Especially when it comes to multilingual skills or previous knowledge, travel is unavoidable. Of course, our hostess agency also supports you with the entire travel planning and organization, on request we take care of everything from A to Z. If you already have your own hotel capacities, e.g. through the already booked personnel regulations, we can also flexibly connect travel planning and organizations. Flexible, always ready for use, we look forward to your inquiry!