You want to be a model? Shootings for online shops, social media, look books, even entire advertising film productions, this is the big dream of many! You can make your dream come true today. The be-all and end-all of preparing for a model’s job is to know what the job is all about. Model jobs are extremely demanding. Facial expressions, gestures, self-organization and preparation are added later, as are travel and, of course, more complex jobs and more demanding clients. Depending on the areas in which you will later work as a model, many challenges await you. Therefore we want to give you today a comprehensive insight into what it means to work as a model. How can you be a model? How do you apply to a modeling agency? Here is our Model Guide for you, free and comprehensive! If you want to apply directly as a model in our agency, then it starts here:
The first step is the definition, what does a model do?
What does a model do?
As a model you stand with your face for a certain product or a brand. This makes you the figurehead and brand ambassador for the product or service. Accordingly, your appearance must be professional, then management but also you yourself with every single job.
Models do not only work as photo models in advertising but also in various other areas. At the beginning many young models gather their experience in collection handover and showrooms. Designers present their fashion to potential customers, buyers of large fashion chains or fashion boutiques. For this you always need models, a great chance for young girls and boys to gain their first experience. It is rare to be so close to the customer later on as in a showroom. Because the bigger the jobs become, the more members of the team are involved. At some point, the chief designer is no longer on site himself, only marketing employees. Another factor larger than a comma is the cooperation with advertising agencies. Here neither Dehner designer nor the designer is on site nor anybody from the brand. The entire production is coordinated by the advertising agency or production company. The customer receives the results first, at the very end of the production chain. If you’ve made it this far, congratulations! Because now we are talking about advertising films and large photo shoots for international brands. Dream job! Of course, the job also includes travelling, stays in great cities and many interesting and exciting personalities, from other models and make-up artists to photographers, creative art directors and of course designers themselves. In addition, it is not only about fashion but of course also about many other products and services from advertising. From automobile manufacturers to the furniture industry to banks, insurance companies and of course coffee chains, food supermarkets and technology such as new smartphones, ultra HD TV sets and much more.
Sounds interesting? It is! But for you to be able to get there, you have to be very ambitious, you have to be very motivated and you have to be patient, because nobody will be overnight. In order to have the perfect start into your modeling career, you should go to one of the top agencies. Welcome to STIL. Now let’s take a closer look at the requirements you must meet to become a model.
Jobs and prerequisites
From the collection handover of new fashion designs (for spring, summer, autumn, winter and also transition periods) to the commercial for the new smartphone, models in advertising must be able to do a lot! The A&O to become a model is the following points:
- Motivation and ambition
- Patience and trust
- Personality and radiance
- Reliability and punctuality
Of course, there is much to philosophize about which of these points has the greatest weight. But motivation and patience are crucial. Motivation drives you to become better yourself, you enjoy your job and the customers see that. Not only customers but also photographers, creative directors and advertising agencies feel this. In the job this brings you a lot because follow-up bookings are very important for you as a model. If you make a positive impression on the customer, there is a greater chance that he or she will book you for another production. Of course not only the customer, but also the photographer or the photographers on the set see your talent and your charisma and I would perhaps bring a new production, for a new customer, directly into conversation. The better the feedback from customers and photographers, the more trust your agency will place in you. The more trust you have, the bigger jobs you’ll be proposed for. Because in the end it’s all about reputation. Reputation is prestige, that is, what do the others think about us? Your reputation as a model depends above all on reliability and punctuality. In addition, there is the charisma and your personality, because with it you convince on site at the shootingset or in the photo studio.
If you bring these basic requirements for models with you, the guest will develop almost by himself with the help of your model management. Because you are highly motivated, have enough patience for your development, your reputation in the agency and with customers increases and with it the probability that you will be booked for jobs.
A long way but worth it! If you later stand in front of the camera for jobs and find yourself in the advertising clip or on the big billboard, then you know that you did everything right! The first step is always the model application. Let’s take a closer look at how a model application works and what you need to know to write for your model agency.
Model application and photos
A model application is in contrast to an application, which you may know from your everyday life, e.g. if you apply for a normal job, completely different and much shorter. Basically a model agency needs three central things from you:
- Contact details
- Body measurements and ready-made clothing
- Picture material
Your contact details should include everything the model agency needs to call you back or write to you. Therefore you should have the following with you in your application:
- First name and last name
- Current residential address, or place where you live
- Phone number
- E-Mail address
Increasingly important for customers (and agencies) are social media accounts. If you are still bringing trouble with yourself, the customer has additional reach, e.g. if you report as a model backstage from the shooting or later post the results on your Instagram channel. That’s why you should always include your social media accounts in your model agency application if you have more than 1,000 followers, for example. In our application form for models the data will be requested anyway! No matter if 100, 1 000 or 10.000, social media should also play an important role for you in building your modeling career.
In addition there are your body measurements and clothing data, the most important are the following:
- Body size
- Confection size
- Proportions around hip, waist, chest
- Shoe size
- Jeans size in width and length
If you have relevant interests and hobbies, you should mention them additionally. That includes all the things you know well. For example, if you are sporty and have been playing football, martial arts or ballet for a long time. Of course, musical knowledge also counts, e.g. when you play the violin or piano. You’re also good at acting? Then you should definitely mention that! Because for many jobs, you need more than just good looks. For example, if you’re driving a sports car, you should look authentic yourself, just as you would if you were playing football.
- Sports skills
- Acting experiences
- Musical abilities
Last thing we got now is your photos. But do you need a professional photographer to apply to a model agency? No! All the scout in a modeling agency needs is photos of you in daylight. So in the simplest form you just grab a friend, wait for a beautiful day that is dry, not too sunny but also not too cloudy, you grab your smartphone and off you go, three photos, done! Important is, if you want to apply as a model, nothing should distract from you and your unique look. Therefore you should do without outfits, styling, make-up and any form of accessories. All you need is a plain white shirt or white top. In addition a plain black trousers and simple shoes. Afterwards you take three photos, portraits, American and full body. And the whole thing then turned sideways again so that you can see your figure and proportions from the side. Ready!
For the final application, three, four photos, the best ones are enough!
- Photos with the smartphone in daylight
- No professional photo shoot!
- Watch out for daylight and be completely natural
- Make three photos with serious look, portrait, American and full body
- You make the same set now with laugh
- Turn sideways 90° and take again three photos, portrait, American and full body
Select the three or four best photos from your photos to send with your application. Now all you have to do is write an e-mail or use the modelagentur application form. We recommend you to always use the application form of the model agency! Because here all data are queried, which the agency needs from you. So you don’t run the risk of sending too little or too much. What ultimately convinces is you, as natural and authentic as possible.
When do you get feedback from a modeling agency? After you have sent your application to the model agency, the scout of the agency will deal with it. As a rule, model agency scouts look at the applications once or twice a week. Job agencies like ours collect hundreds, sometimes even more than 1000 applications every month. So the first step is already the biggest hurdle, try your luck! Because if you make it to the interview or casting in the model agency, you are already one of the few or one of the few that have been selected. As a rule, a maximum of one percent of applicants are invited to the casting. If you get a positive feedback from the model agency, you will receive it within 3 to 7 days. And if you don’t get any feedback from me, model agency, you can take that as a rejection. Due to the high number of applications, cancellations are rarely sent. But this is already the first step to learn what it means to become a model. Because for jobs you are very often suggested at castings, of course you are not alone but there are usually five to ten others in the pool who are also all excellent and all want this one job. Realistically, you only get five to ten jobs every five years. This must not touch you as a model personally, of course, you will always get refusals. But in the meantime you have it, your international campaign, your commercial, your new reference! Consider the way to become a model always as a long-term goal, where do you want to be in 5 years, where do you want to be in 10 years? Model is a job like any other, you have high competition and there are a lot of good people. You will never become a great new talent without your own help, for you it is just as important to work on yourself every day, to improve yourself through jobs and to build up a positive image in your agency through punctuality, reliability and trust.
Casting and interview
The first big exam is your first casting or interview at the model agency! For the first time you will meet very experienced model agencies below of course to check exactly who is sitting in front of you. Photo shootings and advertising film productions are extremely costly and, of course, extremely associated with costs if failures occur. Especially when commercials are produced, the organizational expenses are even higher than at a photo shoot in the studio. Here come not only photographers, videographers and make-up artists Uwe stylists, various other actors are on the set, from marketing to extras, employees for special effects but also many assistants, for smaller jobs and errands. A lot depends on you as a model, you are the decisive person, you are the face of the campaign. All employees, all team members, all companies of course also the location comma everything is coordinated on this one day, on 8 to 10 hours. After that all people disperse again and the location is already prepared for the next appointment on the following day. There’s no second chance!
This lesson of a model agency is one of the main tasks in management. Clients rely on model agencies to have checked every possible doubt in advance so that the agency’s recommendation will definitely lead to the results desired by the campaign. In addition you are not alone on the set, other models are booked as friends, sometimes you also play family situation and, sometimes you should show a special emotion yourself, e.g. joy exclamation mark all this must look authentic and of course also work in harmony with each other. Because while the shutter release button is pressed on the camera, the entire set has to play together. From the props to the models. That’s why the selection process is so strict. That’s why it pays off for you to always try your hand at one of the big agencies like ours first, because this is where you have the largest customer network and the greatest potential for good jobs. At the same time top agencies expect top services from you.
So if you are invited to the casting, as an interview, you have already achieved a lot. Now it’s about convincing yourself. Our most important tip of all, smile! Who is sympathetic at the first moment and of course also later, always has advantages in life. That’s why you should make sure that you radiate friendliness right from the first appointment.
An interview usually lasts 20 to 30 minutes. Here you tell something about yourself but above all you will be explained how the job works. It also explains exactly what customers expect from you and thus also the agency. It will also explain how to get started and of course you will get valuable tips for the construction. The decision whether you will be accepted into an agency or not will not be made on this casting date. Usually you introduce yourself, then you say goodbye friendly and in the next 48 hours you get a feedback from the model scout. Because he or she always presents himself or herself first as a model in a team. There the bunker, that is the organizers of the customers, can assess again exactly whether your type fits up-to-date, whether your experiences are sufficient and how you appear personally and live. Because in particular charisma and personality are the capital of a model in advertising. As described before, the goal in the end is always to perform well so that the agency builds the confidence to bring you into the conversation for even bigger jobs.
Construction and development
Learning by doing! This proverb is very important for you comma when it comes to building and development because you need to gain practical experience. To get the big jobs later, you need patience. Nobody becomes a star overnight! Especially for young models who start at the age of 14, 15 or 16, the first step is school, school, school. Building a model takes time. The bigger the jobs get, the more experience you need. If you’re going to do a big commercial, the production costs are very high, as described above. No one can afford a failure or results that are not perfect. That’s why you usually start your career in showrooms and smaller shootings for social media. Through the first feedback from customers, the agency sees how you also perform independently. After all, the agency can do a lot for you, from planning shoots to traveling by plane. But on the production set you are all alone. What matters now is how independently you act. Are you the person who remembers the whole team as a positive model, who performed perfectly on the set and thus achieved all the results, or were you quiet and reserved? Were you punctually at the meeting point 5 minutes before your appointment or did a team of 10 have to wait 20 minutes for you? All these are small factors which will decide about your way in the model agency.
The more reliable you are, the higher are your chances for bigger jobs and of course for bookings from customers.
Model Application: Let’s go
Now you already know the most important thing to become a model! If you want to know more about it, then we have the most important jobs and tasks for models //////// link here
Q&A – Frequently asked questions and answers
Via instagram and via e-mail we reach daily many questions on the subject of Model werden. It’s about minimum measurements, requirements, basic questions but also more specific areas like curvy models, tattoo models and of course fitness models. We have collected the most frequently asked questions for you here! Everything important about modeling and becoming a model.
What dimensions do you need as a model?
Basically there are three different areas in modeling. Fashion models, people models and curvy models. Let’s look at all three areas in detail.
Models for fashion must be larger than average. Why is that? Originally fashion was mostly presented at fashion shows. Before Instagram, YouTube existed, even before TV, one of the few major PR channels for fashion designers was the fashion show. On a fashion show there is the catwalk, which is not always located on a higher level. So that the spectators, when they are not sitting, are almost at eye level with the models. In order for fashion to be easy to see, whether the audience is seated or standing, fashion designers need big models. Here comes directly a second factor into play, if there are 20 models at a fashion show, then ideally they should all be the same size. This makes the fashion show more coherent and the picture more harmonious. So it happens that until today fashion shows usually book models that are larger than the average citizen. The much bigger aspect, however, is that models should not distract from fashion. Campaigns, commercials and online shops are all about the fashion piece. Slim models are booked so that the clothes fall optimally. That’s how the fabrics fall, like on a dressmaker’s dummy. Rounding is thus avoided. If fashion is not specifically for curvy women, then almost all fashion designers fall back on slim, tall models. The measurements for fashion models at a glance:
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High Fashion and Haut Couture models work for the international fashion designers and usually in the fashion metropolises like Paris, Milan, London, New York, Hong Kong for big names like Prada, Hermés, Fendi, Versace or Dolce & Gabbana.
- Women and girls 175 to 180 cm
- men and boys 185 to 190 cm
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Fashion and prêt-à-porter models are the classic advertising faces you know from fashion catalogues, online shops and posters. They are not extremely thin but have few curves. The dimensions are a little bit more flexible at the top and bottom.
- Women and girls 173 to 181 cm
- men and boys 183 to 195 cm
The proportions should always be very slim, few muscles and few curves.
Curvy models, also known as plus size models, play an important role in the fashion industry. They embody a lifestyle and an authentic way of life that many of the visitors to online shops know about themselves. Curves are the everyday routine, the average woman has a clothing size of 48, did you already know that? Curvaceous women are therefore very often closer to the audience. This is exactly what advertising agencies and fashion designers appreciate when they book plus size models. Here the measurements don’t play a big role, although there are still a few ideal ones, just like with the high fashion models. Your size should be over 40. The body size is the same as with the Fashion Models, 173 – 180 cm for women.
People Models, i.e. models for advertising, have virtually no restrictions when it comes to dimensions. Here it is much more important to find people with real character or people with an absolutely extraordinary but still normal look what does that mean? Special freckles, a tooth gap, “best ager”, here there are many examples of different types that are used in advertising. Just think of the classic insurance commercial, here several types of models are needed directly. The young family, that means child models together with younger models, the just mentioned “best ager” models comma because the population is getting older, that means also you will be represented more and more often in advertising, tattoo models that give the alternative actors from Berlin, just like the fitness model that is currently in the studio and cares for their own health. Shootings for advertising and video productions are just as varied. For the nationwide supermarket chain, the technology manufacturer with its new smartphone, the new automotive models, fashion. The fields of application are as diverse as People Models themselves. Here it is not a question of minimum dimensions but of uniqueness.
What dimensions does a Curvy Model need?
As described above on the subject of minimum dimensions for models, curvy models do not have exact specifications, nor do high fashion models. However, there are already a few criteria that you have to fulfill as a plus size model or curvy model. Your clothing size should ideally be between 40 and 48 if you are a female model. Your height should be between 173 and 180 cm.
How to be a model?
Becoming a model means so much more than just good looks! Above all, you need two things, motivation and patience! Motivation helps you to constantly improve yourself. It helps you to stay on the ball all the time and in situations where it matters, like casting, you get the most out of yourself. You need patience, because nobody becomes a star overnight. It takes months to build a model if you are a younger model and still go to school, at 14 years, 15 years or 16 years, even years. After all, you must first concentrate fully on good grades so that you can orientate yourself well later in life. In addition, you will rarely have time for jobs that last several days or for jobs that require you to travel. You must always have your goal in mind but you can’t expect to be on the cover of Vogue tomorrow, Harper’s Bazaar, Elle or Marie Claire. But if you always work professionally and stay motivated, then the chances increase that sooner or later you will get such opportunities through your agency. It is important that you always think of the great supermodels of this world, they have often worked many years until they have made the breakthrough. But once you’ve made it, modeling is an absolute dream job!
What is a sedcard?
A Sedcard is an overview of your best photos. It is sent to the customer as a PDF or image collage and the selection is then made on the basis of the Sedcard. So the Sedcard is the summary of your model book, so to speak. The best four to six photos from all shootings come together here. If sooner or later you had 10 or 15 test shoots, maybe 20 or 30 customers, the selection will quickly become very large and extensive. That is why it is important for you to have a wide range of materials. If, for example, you have been a model for five sports shootings but have not yet had a shooting with a second person, then you should make sure that at the next test shooting with a photographer you have an effect of a shooting in which you will be photographed with a second or third tomorrow, instead of getting a sports set again. This is also the advantage of a model agency, it manages and organizes photo shootings. So on the one hand you only get good photographers and on the other hand you have exactly the right material for the customers, versatile and meaningful.
What’s an American portrait?
There are three basic types of portrait photography when you work as a model.
- Portrait (from shoulder)
- American portrait (from hip)
- Whole body portrait
The basic form is the portrait, i.e. a photo of your face from the shoulder area. II Standard photo, what you need for every application in a model agency but also later for castings, when it comes to client jobs, is the full body portrait. The third form is the American portrait. The name derives from American Hollywood films in which actors used to pull the colt out of their hips. A real classic in give Wild Western movie. Hollywood always shows the cowboys with a picture sequence in which you can see hip to head. So you can see the actor’s facial expressions as well as how he pulls his pistol out of his hip belt. That’s why this portrait format is called American today.
Do I need photos of the photographer for the application?
The first time you apply to a model agency, you don’t need photos from a professional photographer! Many young people who want to become models think it would be helpful if they invested a lot of money in photographers. It’s not like that.
What does a model agency really need from you? Let’s start with the person who will see your application, the model scout. He or she has a lot of experience in advertising and model booking. After many years one has developed a fine feeling for it and he knows the external talent, on which it depends finally in the photo shooting, in few moments. But what does a model scout pay attention to? He wants to see you as natural as possible! Without make-up, without styling, no creative outfit ideas. Just you, a white shirt, black pants and plain shoes. You take the pictures yourself! Easy with the smartphone. Tip! Just ask a friend, a girlfriend or your parents. You should always stand in the daylight for that. Naturalness is the be-all and end-all if you want to apply with photos in a model agency.
Why don’t the photographer’s photos help? Test shoots you get as an inexperienced model or shoots you buy only rarely show you the way you are. The task of a model agency is to find out for its clients who is changeable. If you then have photo shootings in which you are hardly recognizable as a person, e.g. through make-up, hair styling, outfits or accessories, it is difficult to get an impression of you. Therefore, our absolute recommendation is to take photos with your smartphone in daylight! That’s all you need. In short, what do you need for your model application?
- Application photos with the Smartphone
- No make-up, no styling, simple outfit
- Portrait and full body photo
- Portrait and full body photo from the side
How long does a job interview / casting usually take?
Castings in a model agency can be over very quickly. Basically there are two forms:
A so-called go it is a very fast casting. Easiest explained by visiting a fashion week. Up to 200 models come to a casting and finally ten or fifteen are booked. If you have four hours for the casting, you have 240 minutes for all models. In short, there is hardly more than one minute left per model. But this does not only include the performance, within the minute it has to enter the room tomorrow, make a short catwalk, introduce itself briefly, go out again. All in 60 seconds. It’s a GoSee! So to speak you can see the fast and go on.
The normal casting offers a little more time. Usually one looks here at the photos of the model, which you bring along e.g. on a tablet. You talk a little or you even get the chance to play a small role or show a few breaks. Such a casting usually lasts between 3 and 5 minutes.
Your very first casting, the performance at the model agency, gives you even more time! Here not only you introduce yourself, of course you also get a lot of information from your model agency. Such an interview then takes 20 to 30 minutes.
What color, shoes and outfit to interview?
The outfit and yes, also the colour is an important topic during the interview in the model agency. Fortunately, the rules are quite simple. For the casting you wear the following clothes:
- Black or white, plain shirt or optionally top for women
- Black or white, plain trousers
- Black, brown or white, plain shoes, optionally high heels for women
- No make-up, no accessories
- hairs open, not styled
That’s it, the most important prerequisites for your interview. With these tips, you score with naturalness and convince with your personality!
How do I prepare for an interview?
What do I need to know when I visit a model agency for the first time? Fortunately, this question is also very easy for you to answer. If you want to apply for the first time in a model agency, you don’t need any previous knowledge. Nobody expects you to be any good at anything. What is important for you is motivation! As long as you are ambitious and your model agency can feel and see this immediately, you are perfectly prepared for the job if the remaining requirements are right in terms of size and attractiveness.
Apart from your attitude to the subject of models, only punctuality and your outfit are important. We have already answered the question about outfits and colours at the interview before, just look up!
Costs a modeling agency money?
No! A model agency never costs you money! If you apply to an agency as a model and they talk about costing, you should take a direct distance. Renowned and reputable model agencies like ours want to earn money together with you as a model. If you don’t have any jobs, maybe you want to do something else after all, you never have to pay money.
How much do you make as a model?
How much does a model make? The question is asked very often. The topic cannot be estimated uniformly, depending on whether one works for a fashion show or for an advertising campaign the merit of a model differs. For a simple showroom, i.e. a small fashion show, the presentation of a collection by a fashion designer, a model usually earns between 100 and 500 €. Depending on the experience and the customer, the earnings differ. If you manage to be booked later for larger commercials or also for larger campaigns, e.g. international, then your earnings increase accordingly. Because then it is not only about your daily rate but also about usage rights, e.g. if a TV commercial is not only to be broadcast in Germany but also in Canada and Japan. Therefore one cannot quantify concretely how much money a model earns. The earnings and the salary are based on the respective jobs and of course also on the individual customers.